• For Marketing Departments


  • How your sales & marketing team can benefit

Do you work in Sales or Marketing for your hotel?

Wouldn't it be nice to be able to quickly send out a newsletter to past guests any time you wish? Wouldn't it be nice to see exactly where in the world your guests are traveling from so you can understand your marketing reach or opportunities? Wouldn't it be nice to send offers to guests who are about to stay with you?


FAQ of Guestfolio from Sales Staff

Here are 6 things that address questions from Sales & Marketing staff.

  1. Can i customize it?: Yes, you can customize the colours, branding and article content within Guestfolio. Your emails and newsletters will look exactly the way you wish.
  2. Is it extra work for me?: Guestfoliio runs automatically after the initial setup. Emails will be sent, content will be maintained and survey reports will be sent to your email inbox. Everything is also logged to your administration area.
  3. How easy is it?: Sending newsletters is as easy as typing text into Microsoft Word. Add images, links and text easily through a web-based editor. The best part is, your unique hotel branding is already embedded into the templates so all you have to do is create the content or offer.
  4. Can I send newsletters?: Yes, Guestfolio extracts your guest data automatically so when you need to send out a newsletter or offer all your up-to-date guest data is ready to go.
  5. How does it connec?t: Our technical team connects with your hotel PMS. We have extensive experience working with the following brands.


Detailed Benefits of Guestfolio CRM

Monitor your guests’ interests before they arrive

Login any time to see what items your guests are browsing or the most popular pages of content. Receive a daily report of what guests are checking in and the items they viewed within the e-Concierge

Quickly view where your guests are coming from

A dynamic map of the world allows you to see visually where your guests are traveling from. Drill down to exact provinces and states to see your marketing reach in those areas.

Create segments of your guests into profiles for future mailings

Create lists or groups of guests for future newsletter or offer mailings. Create lists of 'December' guests, or 'Repeat' guests, or all guests from a city or state.

Quickly reward repeat visitors

The 'Today's Guests' report allows your team to see those guests who have stayed with you in the past. Be notified in order to offer that guest a special greeting or gift upon arrival. Won't they be surprised?

Attach offers to emails or e-concierge based on exact dates.

Guestfolio allows you to build text or graphical offers (ads) that you can display to your guests in the e-Concierge (multi-page only) or automated emails. These offers are date specific and are only shown to guests staying with you during those dates.

Send notes to upcoming guests or groups with extra revenue opportunities

If you are welcoming a group to your hotel you can use Guestfolio to send them a personal greeting and invite them to make dining or activity requests in advance. Create templates of these messages for quick distribution in the future.

Utilize Bring Back email technology

One of the best features of Guestfolio are the Bring Back emails that are sent automatically to your guests three or six months after their stay. The Bring Back email is a standard newsletter-style message that provides a unique offer to your guests if they haven't stayed with you in a while.

Send newsletters to past guests inviting them back again

Send newsletters directly from within Guestfolio. All of your guests are inserted automatically into your system allowing you to quickly send newsletters without having to export and import your guests each time. Time saver.

Receive valuable survey data from your guests on how they found you, booking process etc.

The automated surveys allow your guests to provide valuable input about their most recent stay. Asking questions relevant to your marketing initiatives will give you the data you need to fine tune your messaging and tracking.