Solutions for Yachting and Cruise Lines
To streamline post-purchase communication and sell shore excursions, Cruise & Yachting companies must engage guests from the moment they book a cruise through key touchpoints before, during and after their travels.
With Guestfolio there’s no more lapse in communication between reservation and arrival, and no need to fragment functions among multiple suppliers or export guest data to a third-party site. Guestfolio provides a seamless suite of automated guest communication tools, all managed from an easy-to-use dashboard and interfaced with your guest management system.
Guestfolio Advantages
- An integrated suite of guest engagement tools directly connected to your guest management system;
- Customized confirmations and pre-stay reminders with targeted offers for shore excursions, on-board services and amenities;
- Personalized eConcierge platform to allow guests to explore your ship and destination and make special arrangements in advance of arrival;
- Easy-to-complete surveys with customizable questions and daily alerts, providing a wealth of data for enhancing the guest experience;
- Automated post-stay offers and eNewsletters to save time and generate repeat business;
- Centralized dashboard for tracking guest engagement, analyzing survey results and managing promotional campaigns;
- Easy-to-use templates for consistent branding and seamless communications.
The Cruise Ship Guest Process
- The guest makes a reservation for a cruise through a variety of channels and their reservation data is entered into your guest management system.
- Guestfolio receives all of your reservation information daily and begins its on-going communication.
- A confirmation email is sent to the guest and confirms their reservation details. Custom information about their room or package can be stitched into the email based on unique codes from the reservation.
- The confirmation email invites the guest to view their eConcierge guide to the ship and the ports of call. The guest is able to click to add items to their stay such as wine in their room, gift baskets or even book any of the various shore excursions. They can send requests for dinner or amenities the ship has to offer as well. All of this content is managed by the Guestfolio team.
- The guest is sent a pre-departure email that confirms the trip and invites them to request any last minute items or to bring along recommended clothing etc.
- While the guest is at sea they are still able to access their eConcierge via their mobile phone, laptop or tablet.
- Three days after the guest completes the voyage they are sent a post stay survey. All submission data is summarized and sorted to be accessed by all team members and a day-by-day summary is sent to your key staff via email.
- Positively rated surveys can encourage the guest to post a review to Cruise Critic or Trip Advisor etc.
- An automatic Bring Back email can be sent to the guest 6 or 9 months later inviting them to try another cruise you offer.
- Send unlimited newsletters & offers to all past guests.
