For Sales & Marketing Staff
Build your target group. Create your message. Track your results. It’s that simple.
Are the many steps and costs associated with emailing special offers and newsletters to your guest database acting as a deterrent? Now you can manage all these tasks from one easy-to-use dashboard.
With just a few clicks of the mouse, Guestfolio allows you to send customized offers to segments of guests using templates preformatted with your hotel’s branding. Directly interfaced with your property management system, Guestfolio gives you real-time access to your guest database, ensuring recipient lists are always up to date.
Guestfolio is your one-stop shop for creating, issuing, and tracking guest communications.
Guestfolio Advantages
Know exactly where your guests are from
A dynamic map provides a visual representation of where your guests are from, allowing you to identify key feeder markets and target regions where potential is not being met.
Subdivide segments of guests into targeted lists
Are you sending the same message to all guests in your database? With Guestfolio you can segment guests according to geographic origin, rate code, nature of travel and dates of stay. The more targeted the offers, the higher the conversations. Increase efficiency by saving lists to your dashboard for future mailings.
Save time and increase consistency with customized templates
No need to reinvent the wheel every time you issue an email offer. The Guestfolio dashboard allows you to easily create eNewsletter templates featuring your hotel’s branding and update them with the latest content.
Extend date-specific offers to incoming guests
Guestfolio allows you to make special offers to guests in advance of arrival via automated emails and the interactive eConcierge platform. Generate incremental revenue with special upgrade and amenity offers customize to the date of stay.
Increase spend with customized messaging
Send personalized greetings to groups and segments of guests featuring suggestions for dining, activities and welcome amenities tailored to their interests.
Increase repeat business
One of Guestfolio’s most popular features, the Bring Back email is sent automatically to guests three to six months after their stay (or at a time specified by you) with an enticing incentive to come back.
Direct interface with your property management system
No more complicated data extraction and outdated data. Guestfolio interfaces with your property management system and automatically updates guest data.
Access a wealth of survey data
Guestfolio’s automated surveys provide valuable insight into how guests heard about you, how they booked, and what they thought of their experience. Customize questions to gauge the effectiveness of marketing activities and use results to guide marketing decisions and play to strengths.
Frequently Asked Questions from Sales and Marketing staff:
1. How easy is it? After initial setup, Guestfolio runs automatically. Guestfolio sends the emails, maintains the content and records campaign results. Creating eNewsletters is as simple as creating a document in Microsoft Word. You can access everything on your dashboard from wherever you have an internet connection.
2. What can I customize? You can customize text, photos and graphics as well as colours and logos to make messages look and read exactly how you like. Your branding is embedded in the templates to ensure messaging is always consistent.
3. How does it connect? Our technical team sets up an interface with your property management system to extract guest data automatically. Whenever you’re ready to send an offer or eNewsletter the database will be up to date and ready to go. We have extensive experience with the following brands:
