Measuring Hotel Newsletter ROI

The ultimate way to measure your hotel newsletter effectiveness is to embed a rate code that the client has to quote or enter into your booking system. Doing this allows you to view the exact revenues from that code/offer.

For hotels that don’t have the ability we have added a new data calculation to Guestfolio today. As one of the only hotel newsletter systems in the marketplace who communicate in real time with your hotel PMS (Opera, Maestro, Epitome etc) we can track people who make reservations after receiving a newsletter. We call it conversions and here is how it works.

Example of conversion tracking for a client hotel

Guestfolio pulls reservation data from your PMS and in this particular newsletter we can see that 6,901 people were sent the message. The open rate was 22% (number of people who read the email) and the conversion total was 51 (number of people who then went on to make a reservation at the hotel. By communicating in real time with the PMS we are able to view the room rate those guests booked and the number of nights. Multiplying those figures gives us the Conversion Revenue of $24,149, not bad for a single email blast.

Are you measuring your newsletter ROI now?